The State of B Corp.

478 Dutch companies are now B Corp certified. Here's what it's actually doing for their brand.

The State of B Corp: what certification really does for your brand, your talent, and your bottom line.

The Netherlands' first research report on the Dutch B Corp landscape. Free to download.

Who is this for? Marketing and brand leaders at Dutch companies who are curious about B Corp — whether you’re already exploring certification or just want to understand why so many brands are moving this way.

  • The 6 findings that stood out across the data, the survey, and the interviews.
  • What B Corp does for your brand: credibility and positioning came out on top (named by ~83% of respondents), plus what it does for hiring and talent.

  • Inside the journey at Tony’s Chocolonely, Albert Heijn, Boska, Bugaboo, DSG and Ace & Tate.

Six findings, six real stories, one clear picture of B Corp in the Netherlands.

Produced by B-Boosters, The Overview Effect, and Rotterdam School of Management.

"It's our bullshit filter. You can believe you're doing the right things. B Corp tells you whether that's actually true."

Cezan Hoyle

People & Culture Business Partner, BOSKA

The State of
B Corp.

The Netherlands 2026 Edition

The Netherlands' first research report on the Dutch B Corp landscape. Based on 55 companies.